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Target channel is hidden2/16/2023 ![]() I'm hoping this will be a comprehensive list that can be used for strategic review, so I have provided it as a Google Docs spreadsheet list of all channels as a list to be complete and updated regularly. ![]() Please review the channel list and let me know if key channels are missing. Here is my initial list of channels, you can see I have categorised each channel. ![]() List of all marketing, service, delivery and transactional channels Should you focus on digital marketing channels? Or can offline channels still deliver good ROI? To help the process of channel review and selection, I have developed this list as a starting point for a comprehensive view on all current channels available to organisations. It's not practical for most to manage all channels and certainly you need to prioritise resources on the channels which will give the best returns. ![]() The current focus on multichannel and omnichannel strategies, highlights the need to prioritise investment on the relevant marketing channels for a company. 120+ content delivery and marketing channels that marketers need to manage today ![]()
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